BeReal in 2025: Redefining Social Media Authenticity Amid a Comeback Push

BeReal is a social media application designed to promote authenticity and genuine connections by protmpting users to share unfiltered snapshots of their daily lives. Once a day, at a random time, the app sends a notification to all users simultaneously, giving them just two minutes to capture and posts photo using both the front and back cameras of their device- no edits, filters, or retakes allowed. This mechanic aims to capture real-time moments and discourage the polished, performative content common on other platforms, allowing friends to see what each other is truly up to without preparation. Launched friends, reacting to posts with "RealMoji) (selfie-based emojis), and discovering content from tohers if prvacy settings allow.